A NEW LEADERSHIP
We live in a VUCA (volatile, uncertain, complex and ambiguous) world. Technology and digital transformation have given rise to a new way of relating to each other and a new society with new rules in the relationship between individuals and organizations.
In this global scenario, communication is the authentic disruption and we are at its epicenter. Today, communicating means participating in the conversation, connecting with individuals, empowering them in the social media, and understanding the society. Also, values such as reputation or transparency have turned into key managerial tools for value generation both in companies and institutions.
Work has complicated quite a lot for leaders and organizations, and anticipating has become the key of management 2020.
At this time of change, we support our customers to take the necessary steps to manage and champion new communication. And for that purpose, we have prepared throughout 2018, anticipating to the changes that this new environment requires. Partners, together with the managing team have worked to generate a new value proposition and a new commercial offer to the market, with focus on customers, innovation and technology, that allows us to renew our concept on quality and excellence to adapt to the new challenges that both market and consumer impose. This new strategy has turned tangible through a new corporate identity (name and expression), released in April this year.