02
Our PURPOSE
Prepared for disruption
ANNUAL REPORT 2018
02
Our PURPOSE
In 2018 we completed our purpose as a company, that is, our common goal. We defined 14 shared values that include concepts such as honesty, intelligence, innovation, seniority, trust, contribution, client-centric, professionalism, constructive, specialization, entrepreneurship, flexibility, digitalization or diversity.
After involving the whole company in its definition, this is our purpose:
At LLYC we believe that through communication we can improve the world that surrounds us because we are convinced that honest, intelligent, innovative and efficient communication helps generate trust and understanding among people, companies and institutions, pillars on which economic and social progress is supported. Communication which, in short, is part of the solution to many of the challenges of our time.