LLYC FOUNDATION consolidates in LATAM
Support to get more volunteers for the Fundación Amigos de los Mayores by means of a creative campaign. We developed the creation of audiovisuals showing young and elderly people sharing some time and exchanging words that represent their times so that the Foundation has the audiovisual resources that make reference to the mission.
“This project is not focused on recovering words only. There is one more problem. It is increasingly difficult for elderly people to find someone to tell their stories to. These people are increasingly lonelier and live alone. They bear it with admirable dignity and optimism, of course, because they can express themselves and illusion is the last thing you lose. What is it that goes through their minds when they open the front door of their house and invariably they smile? So the problem of not paying attention to them is ours. We forget about the riches and best social network that we have within our reach. “And that is when Amigos de los Mayores (friends to the elderly) are there to remind us”.
Juan Carlos Burgos,
project leader y volunteer of LLYC Foundation
We have raised the visibility of “Amigos de los Mayores” at national level: the number of volunteers increased from 688 to 877 in six months
We impacted a total of 789 elderly people.
We raise the awareness on loneliness and the elderly people thanks to the presence of the national mass media (Onda Cero, La Vanguardia, Europa Press, RTVE).
We generated a conversation in the network with over 40 tweets, including influencer such as Julia En la Onda among others.
Appearance in Telecinco news reports
We generated 8 audiovisuals that were used as material to promote support to the Foundation and its mission.
Join efforts to promote a new model that favors integral development of 100 families in El Peñón community, in Ngäbe Buglé indigenous region.
Brainstorming between Nutrehogar and LLYC volunteers to select the storytelling name and location. Of the 7 candidate names, finally Nutrehogar and the community representatives selected “SIEMBRA, APRENDE, CRECE” (Sow, Learn and Grow).
Promotion of the project launch, to IDB, among national mass media.
Training to 35 teachers from the school of El Peñón, by means of an affinity diagram to detect knowledge and commitment with the project.
Help those youngsters with fewer opportunities and in risk of exclusion to improve the communication skills by means of training sessions on digital identity and personal brand to strengthen their soft skills related to communication.
“I had never participated in a program with teenagers and adults. I used to work with that magic characteristic of children, and I have discovered in CESAL children a passionate generation, with lots of fighters willing to learn, to be useful and always keep the good side of life”.
Bárbara Martínez de Irujo,
volunteer of LLYC Foundation.
Empowering 172 youngsters youngsters on topics related to personal brand and digital identity.
Generation of Goals and professional objectives objectives based on a coaching project with 16 youngsters.
62 hours of sessions.
Three tutorial videos in YouTube.